STATE FARM
NEIGHBORHOOD SESSIONS
When State Farm wanted to showcase their community impact, we brought Toby Keith back to Norman/Moore, Oklahoma. A hometown return that meant something to people who had lost everything to devastating tornadoes. Areas where State Farm agents had been on the ground rebuilding lives through their Restore initiatives.
We created a concert that celebrated the resilience of an entire community with stories of recovery becoming part of the experience itself and the music creating a soundtrack for a town's comeback.
Together with State Farm, we crafted TV and digital ads that captured the emotion, social content that highlighted community stories, and a national billboard campaign that shared the message across the country. Everything culminating in a primetime, hour-long special on TBS that brought these stories of connection and rebuilding into millions of homes.
