Inclusive + Creativity Winners: Top 20 Campaigns // Campaign US
People's Voice Award // Webby Awards
Best Influencer Engagements // Webby Awards
Best Use Of Social Media // Experience Design + Technology Awards
Best Digital + Live Campaign // Experience Design + Technology Awards

When HBO launched their four-part documentary chronicling Dr. Dre and Jimmy Iovine's unlikely partnership, we needed to create something as boundary-pushing as the subjects themselves. A campaign that would reach beyond traditional marketing to celebrate defiance in all its forms.

We built moments that carried the same weight as the media. VIP screenings that brought entrepreneurs together with politicians and cultural leaders. Panels that turned the documentary into a springboard for deeper conversations about creativity and resilience. Everywhere we touched, we connected the dots between the film's message and the defiance living in everyone watching.

Together with HBO, we created a movement, not a marketing campaign. The results spoke volumes. Record-breaking viewership that made it HBO's most-watched documentary ever. Ninety million social impressions. HBO's youngest audience to date. A view-to-like ratio only matched by Game of Thrones. By premiere night, we'd curated over fifty influencers for the digital rollout, executed four exclusive screenings, and produced a celebration that blurred the lines between content and community. A campaign worthy of the defiant ones who inspired it.