GUCCI x DAPPER DAN
ATELIER LAUNCH
As Gucci and legendary Harlem designer Dapper Dan reopened his atelier, we witnessed a cultural pivot that brought long-overdue recognition to one of streetwear's most influential pioneers.
We filled the space with a perfect storm of people. Industry heavyweights brushed shoulders with cultural leaders. Global tastemakers mixed with Harlem locals. The energy felt electric, historic. A moment where luxury fashion and hip-hop culture finally acknowledged their shared DNA. Vanity Fair captured the significance the very next morning, documenting what everyone in that room already knew: this mattered.
Together we created something that resonated beyond a single night. Dapper Dan reclaimed his rightful position as fashion royalty. The capsule transformed from collaboration to cornerstone, becoming a permanent part of Gucci's global offering. Pieces found their way to red carpets worldwide and eventually into The Met's annual gala exhibit in 2025. What started in that atelier rippled through fashion's highest echelons, changing the conversation about who creates culture and who gets to profit from it.
