CHAMPS SPORTS x UNDER ARMOUR
CURRY 3 SHOE LAUNCH
When Stephen Curry's signature line outpaced Kobe Bryant, LeBron James, and other basketball icons in market impact (as confirmed by Morgan Stanley analysts) we built an experience worthy of that milestone.
We filled San Francisco with basketball energy. Two regulation courts where Oakland's top high school players battled in 3-on-3 tournaments. Around them, 2000 people immersed in a world where product innovation met street culture. KMEL's DJ Knuckles and DC amplified the atmosphere, building toward something unforgettable.
Then Curry appeared. The crowd erupting as he presented the tournament trophy. French Montana emerging courtside for a surprise performance. A perfect fusion of sport, music, and culture—all centered around a sneaker launch that captured the momentum of Curry's unstoppable rise.
